VALUE COMPANIES COMPLETES SOCIAL DISTANCING PRESENTATIONS OF REWARDS IN RESIDENT RETENTION PROGRAM

Social distancing restrictions haven’t slowed Value Companies from recognizing the loyalty of some of its long-time residents.  At a time when many landlords may be tightening operating budgets, the Clifton, NJ-based company has just completed the presentation of financial rewards in its annual resident retention program.

Value Companies initially launched the incentive – called Value Cares – in 2019 to give directly back to dedicated residents with firm roots in its apartment portfolio in New Jersey.  Receiving rewards from Value Cares is simple.  For each five-year milestone celebrated in a Value Companies’ home, renters receive a $100 Value Cares Gift Card.  For example, a five-year resident is gifted $100; a ten-year resident $200, a fifteen-year resident $300, continuing up.

“In the wake of the COVID-19 era, we wanted to pay it forward to our loyal residents who continuously choose our communities to call home,” says Jack Linefsky, Vice President of Property Management for the Clifton, N.J.-based company.  “The Value Cares program serves as the perfect thank-you notion, so that long-term members of our communities know how grateful we are to have them. We had to improvise in the delivery of the rewards in order to practice social distancing, so we have been delivering all the Value Cares gift cards door to door.”

For over six decades, Value Companies has reported high retention and occupancy rates throughout a roster of more than 3,000 apartment homes by providing the highest level of professionalism and a dedication to excellent customer service.  Headed by CEO and President Andrew Abramson, Value Companies has an outstanding background in property management and is well established as one of the northeast’s leading real estate developers, owners and managers.

Founded in 1952, the firm’s residential properties have been built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.

Value’s third-party management business, Value Asset Management (VAM), provides full-service management capabilities and customized asset solutions to a growing list of third-party real estate investment and property owner clients.  Value Companies also received numerous industry awards for its various properties as well as being a 4-time recipient of the New Jersey Apartment Association Management Company of the Year award.

For more information on Value Companies’, please contact the company headquarters at 973-473-2800 or visit www.valuecompanies.com.

Patch: Value Companies Launches New Measures for Safety and Relief

Value Companies, one of New Jersey’s leading apartment owners and managers, has taken great strides to ensure its leasing programs and rental procedures follow strict safety guidelines and relieve resident stress in the face of the Coronavirus outbreak.

FULL STORY

140 MAYHILL IN SADDLE BROOK CONTINUES TO SHINE IN COMPETITIVE BERGEN COUNTY RENTAL MARKET

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It’s been ten years since 140 Mayhill made its heralded debut as a signature apartment community in Bergen County’s Saddle Brook Township.  A decade later, the 158-home neighborhood serves as an excellent case study on how to stay well ahead of the pack in a crowded rental market.

Introduced in 2009 by award winning developer/owner/manager Value Companies, Inc. 140 Mayhill was immediately greeted with strong public interest and achieved the impressive mark of 100% leased just months after opening.  That high occupancy rate continues today thanks in large measure to key improvements made by Value Cos and a proactive approach to management that have kept the rental community in line with the area’s most modern apartment offerings.

Strategic upgrades and programs implemented by Value Cos. over the past few years have enabled 140 Mayhill to offer a contemporary lifestyle complete with stylish homes and state-of-the-art amenities at rental pricing that’s very favorable when compared to other Bergen County offerings, according to Jack Linefsky, Vice President of Property Management for the Clifton, NJ-based firm.

“The Bergen County market has been incredibly competitive with new properties springing up in cities such as Ft. Lee, Englewood and Rutherford, all with the latest design features and amenities,” Mr. Linefsky commented.  “Competition is healthy and it drove us to look at avenues to greatly modernize and improve 140 Mayhill, while maintaining a moderate pricing structure.  In doing so, we’ve created a fashionable living experience at an affordable price — an incredibly attractive scenario that’s allowed us achieve steady occupancy rates well above 90%.”

The modernization of 140 Mayhill can be seen inside and out.  In 2015 Value Cos. teamed up with PSE&G to complete an energy efficient renovation to the community’s parking facility.  Participating in PSE&G’s Energy Efficiency Extension Program for Residential Multifamily Housing, Value Companies retrofitted the community’s parking garage with LED outdoor lighting to significantly reduce energy costs and energy consumption at the property.  Installed in the facility’s entryways, parking areas and stairwells, the new lighting also improves illumination level with brighter white-spectrum lighting to provide greater safety and increases aesthetic look.

Homes themselves at 140 Mayhill have been upgraded to include LED lighting and new kitchen backsplashes to modernize and make rental homes more energy efficient.

The community’s resident experience has also been significantly enhanced with key additions to the five-star recreational amenities at 140 Mayhill.  Most notably, the next generation in private, in-home fitness has joined the community’s fully-equipped fitness center.  The state-of-the-art facility now boasts two Peloton® bikes, providing renters live and on-demand cycling studio class experiences and expert instruction just feet from their front door.  The Peloton® bike combines with top-of-the-line fitness machines and free weights, elliptical machine, flat-screen TVs and a mirrored stretching room to create a complete fitness and health center.

What’s more, the 140 Mayhill clubroom has been refurnished and restyled by prominent interior design firm Lita Dirks & Co.  The clubroom includes a catering kitchen for private events and social gatherings, shuffleboard, large flat-screen television, Ipod docking stations and ample room for entertaining.  Outside, there’s a BBQ area.

Residences at 140 Mayhill range in size from 753 square-feet to 1,300 square-feet and come complete with a host of designer features and appointments, including soaring nine-to-11-foot ceilings, elegant three-inch plank hardwood floors, gorgeous French doors leading to the homes’ private balconies, Bosch washers and dryers, spacious walk-in closets with custom-designed shelving, and gourmet kitchens with full GE stainless steel appliance packages, exquisite oak cabinetry, granite kitchen countertops, designer lighting fixtures and designer blinds.

An added advantage of 140 Mayhill is its location near major highways and transportation outlets which whisk commuters into Manhattan and the entertainment and business centers of northern New Jersey.  The neighborhood is just minutes from the Garden State Parkway, Route 80 and highways 46, 4 and 17.

For more information on 140 Mayhill, please call 201-556-0140 or visit www.140mayhill.com.

About Value Companies

 

Value Companies, founded in 1952, is a leading real estate development, investment and management company.  Across its development division, Value Companies has embarked in new apartment developments and investments in strategic suburban and urban locations throughout the country.  Value’s development success is directly tied to its steadfast commitment and expertise in multifamily housing, and its ability to introduce new housing products that address consumer and community needs.

Value’s residential properties are built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.  Value’s third-party management business, Value Asset Management (VAM), provides full-service management capabilities and customized asset solutions to a growing list of third-party real estate investment and property owner clients.  Value Companies also received numerous industry awards for its various properties as well as being a 4-time recipient of the New Jersey Apartment Association Management Company of the Year award.

 

 

 

VALUE COMPANIES RECEIVES LIST OF ACCOLADES AT NEW JERSEY APARTMENT ASSOCIATION’S 2019 GARDEN STATE AWARDS

The New Jersey Apartment Association’s (NJAA) Annual Garden State Awards once again honored Value Companies, the Clifton, N.J.-based apartment owner and manager, with an impressive list of industry awards recognizing its success as one of the best property managers in the state.

Value Companies was presented with Excellence in Maintenance Supervisor, Maintenance Technician, Curb Appeal, Leasing Professionals and Excellence in Property Management. Held at the Hyatt Regency New Brunswick the yearly awards gala honors, celebrates and acknowledges stand-out accomplishments of rental management companies and professionals throughout New Jersey.

Leading the way for Value Companies was Gateways at Randolph in Randolph, N.J., a distinctive apartment community in this Morris County Township which was honored for Excellence in Property Management.  Three additional Value Cos. communities, 140 Mayhill and Saddle Brook Apartments, both in Saddle Brook, N.J. and Foxhall Apartments in Passaic, N.J., were winners in Best Curb Appeal.

Value Companies’ esteemed and talented staff also took home awards.   Oksana Miele, Jennifer Nettle, Nicole Salomone, Stacey Schick and Audi Soto were named as Best Leasing Professionals. Andrzej Sienko, an experience Value Companies’ employee, was honored as Best Maintenance Technician, and cited for Best Maintenance Supervisors were Wojciech Cebula, Reynoldo Farcia, Jarek Halajko, Michael Rogacki, Ricky Young and Tomasz Zieba.

“Our ultimate goal is to ensure our tenants receive the highest level of customer service possible, and we do that by consistently sustaining and exceeding market standards,” says Jack Linefsky, Vice President of Property Management for Value Companies. “These awards are a direct result of the hard work our exceptional staff puts into each property. We are thrilled that our talented team is being recognized by our peers in the apartment industry year after year.”

Headed by CEO and President Andrew Abramson, Value Companies has an outstanding background in property management and is well established as one of the northeast’s leading real estate developers, owners and managers. Founded in 1952, the firm’s residential properties have been built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.

For more information on Value Companies’, please contact the company headquarters at 973-473-2800 or visit www.valuecompanies.com.

 

About Value Companies

 

Value Companies, founded in 1952, is a leading real estate development, investment and management company.  Across its development division, Value Companies has embarked in new apartment developments and investments in strategic suburban and urban locations throughout the country.  Value’s development success is directly tied to its steadfast commitment and expertise in multifamily housing, and its ability to introduce new housing products that address consumer and community needs.

Value’s residential properties are built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.  Value’s third-party management business, Value Asset Management (VAM), provides full-service management capabilities and customized asset solutions to a growing list of third-party real estate investment and property owner clients.  Value Companies also received numerous industry awards for its various properties as well as being a 4-time recipient of the New Jersey Apartment Association Management Company of the Year award.

For more information, please contact Andrew Abramson, President and CEO of Value Companies, at its corporate headquarters at 973-473-2800 or visit www.valuecompanies.com

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VALUE COMPANIES COMPLETES LATEST RENOVATIONS WITH REDESIGNED CLUBROOM AT 140 MAYHILL IN SADDLE BROOK

Value Companies, Inc. has recently completed significant upgrades and renovations at 140 Mayhill in Saddle Brook, NJ, bringing the Bergen County rental property in line with the most modern apartment communities in today’s market.

The most recent addition to the strategic improvements at the 158-home neighborhood was an upgraded clubroom refurnished and restyled by prominent interior design firm Lita Dirks & Co.  The clubroom includes a catering kitchen for private events and social gatherings, shuffleboard, large flat-screen television, Ipod docking stations and ample room for entertaining.  Outside, there’s a BBQ area.

The stylish clubroom joins a modernized fitness center at 140 Mayhill to provide residents access to a suite of cutting-edge recreational and social amenities.  The fully-equipped facility now boasts two Peloton® bikes with live and on-demand cycling studio class experiences and expert instruction.  The Peloton® bikes combine with top-of-the-line fitness machines and free weights, elliptical machine, flat-screen TVs and a mirrored stretching room to create a complete fitness and health center.

Other amenities in the pet-friendly community include a 24-hour on-site maintenance service and garage parking adjacent to the building.

“We consistently examine each of our apartment properties and identify ways we can provide residents the highest standard of rental living,” says Jack Linefsky, Vice President of Property Management for Value Companies. “140 Mayhill was originally built in 2009 as a landmark new Bergen County rental property.  In order to maintain its status in the marketplace, we continue to make key improvements and renovations, such as the refurnished clubroom and upgraded fitness center.  This has allowed us to offer a modern community that’s on par with new apartment developments at a much more competitive rental price.”

The improvement program at 140 Mayhill extends beyond its common spaces.  Value Companies has also installed LED lighting and new kitchen backsplashes to update its one-and two-bedroom homes and make apartments more energy efficient.

Residences at the community range in size from 753 square-feet to 1,300 square-feet and come complete with a host of designer features and appointments, including soaring nine-to-11-foot ceilings, elegant three-inch plank hardwood floors, gorgeous French doors leading to the homes’ private balconies, Bosch washers and dryers, spacious walk-in closets with custom-designed shelving, and gourmet kitchens with full GE stainless steel appliance packages, exquisite oak cabinetry, granite kitchen countertops, designer lighting fixtures and designer blinds.

An added advantage of 140 Mayhill is its location near major highways and transportation outlets which whisk commuters into Manhattan and the entertainment and business centers of northern New Jersey.  The neighborhood is just minutes from the Garden State Parkway, Route 80 and highways 46, 4 and 17.

For more information on 140 Mayhill, please call 201-556-0140 or visit www.140mayhill.com.

VALUE CARES RESIDENT RETENTION PROGRAM PAYS FAST REWARDS IN VALUE COMPANIES’ RENTAL PORTFOLIO

Value Companies’ has rolled out a new resident retention program that’s been quick to pay dividends to loyal tenants in its portfolio of rental homes in New Jersey and New York.

A loyal renter at Value Companies’ 140 Mayhill in Saddle Brook, N.J. receives rewards from Value Cares resident retention program

The Clifton, NJ-based company launched the incentive – called Value Cares – earlier this year to give directly back to dedicated renters who have chosen to establish firm roots in a Value Companies’ community over many years.  Receiving rewards from Value Cares is simple.  For each milestone five-year anniversary celebrated in a Value Companies’ home, renters receive a $100 Value Cares Gift Card.  For example, a five-year resident is gifted $100; a ten-year resident $200, a fifteen-year resident $300, continuing up.

“We are enormously grateful for the thousands of residents who choose to call our communities home,” says Jack Linefsky, Vice President of Property Management for the Clifton, N.J.-based company.  “Value Cares is the perfect way to thank them for being a long-term member in our family of neighborhoods and lets residents know exactly how much we value them.  The introduction of Value Cares couldn’t have been more successful and well received.  We’ve already presented dozens and dozens of residents with gift cards.”

For over six decades, Value Companies has reported high retention and occupancy rates throughout a roster of more than 3,000 apartment homes by providing the highest level of professionalism and a dedication to excellent customer service.

Headed by CEO and President Andrew Abramson, Value Companies has an outstanding background in property management and is well established as one of the northeast’s leading real estate developers, owners and managers.

Founded in 1952, the firm’s residential properties have been built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.

Value’s third-party management business, Value Asset Management (VAM), provides full-service management capabilities and customized asset solutions to a growing list of third-party real estate investment and property owner clients.  Value Companies also received numerous industry awards for its various properties as well as being a 4-time recipient of the New Jersey Apartment Association Management Company of the Year award.

For more information on Value Companies’, please contact the company headquarters at 973-473-2800 or visit www.valuecompanies.com.

VALUE ASSET MANAGEMENT TO OVERSEE BOUTIQUE 40-UNIT RENTAL BUILDING IN ELIZABETH, NJ

Value Companies has added a five-story boutique rental building in Elizabeth, NJ to the burgeoning roster of apartment communities in its Value Asset Management (VAM) Division, according to Jack Linefsky, Vice President of Property Management for the Clifton, NJ-based real estate company.

VAM, which provides management capabilities and customized asset solutions to third-party real estate investment and property owner clients, has been retained to oversee the leasing, operations and marketing of the 40-unit property located at 737 North Broad Street, minutes from the New Jersey Transit Train Station in downtown Elizabeth.

The building features one- and two-bedroom apartments with over 800 square-feet of living space and a long list of modern features and appointments, including stainless steel appliances, granite countertops, and ceramic floors.  737 North Broad Street was completed in 2017 and recently acquired by its current owner – a private real estate investor.

“737 North Broad Street is the second assignment we’ve received from the owner in the past five months, following in the footsteps of Bridgewater Square, a 100-unit rental in Somerset County,” Mr. Linefsky says.  “In this case, they turned to VAM for our experience and expertise managing operations for mid-sized and boutique apartments buildings in prominent urban locations.  We’re excited to add 737 North Broad Street to our portfolio.”

VAM brings the extensive experience of managing a portfolio of more than 3,000 apartment homes across all rental product types and sizes.   Headed by CEO and President Andrew Abramson, Value Companies has an outstanding background in property management for more than six decades; and its proven experience and passion for excellence have established the company as one of the northeast’s leading real estate developers, owners and managers.

Value Asset Management offers a “hands on” approach, staffing communities with the kind of multifamily professionals, leasing agents and maintenance personnel that have been instrumental in crafting Value’s sterling reputation for customer service and management efficiency.

As its corporate name suggests, Value Asset Management also, but not exclusively, specializes in value-add multifamily investments; properties where there are opportunities to redevelop, reposition, or generally improve the fixed assets, curb appeal, resident relations, maintenance operations and other programs that make improving real estate an exercise in community building and value creation such as Dorchester Manor in New Milford and Ridge Park Apartments in North Arlington.

Another added bonus is Value’s unique skill set that comes from developing, owning and managing a variety of properties, including large-scale suburban and urban sites and low-and mid-rise buildings.

For more information on Value Companies’ third party property management services, please contact the company headquarters at 973-473-2800 or visit www.valuecompanies.com.

About Value Companies

Value Companies, founded in 1952, is a leading real estate development, investment and management company.  Across its development division, Value Companies has embarked in new apartment developments and investments in strategic suburban and urban locations throughout the country.  Value’s development success is directly tied to its steadfast commitment and expertise in multifamily housing, and its ability to introduce new housing products that address consumer and community needs.

Value’s residential properties are built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.  Value’s third-party management business, Value Asset Management (VAM), provides full-service management capabilities and customized asset solutions to a growing list of third-party real estate investment and property owner clients.  Value Companies also received numerous industry awards for its various properties as well as being a 4-time recipient of the New Jersey Apartment Association Management Company of the Year award.

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THE MONTCLARION AT BAY STREET STATION RECEIVES EXCELLENCE AWARD FROM ULI–NORTHERN NEW JERSEY

Richard Polton (center), developer of The Montclarion at Bay Street Station in downtown Montclair, N.J., accepts the 2018 Excellence Award from the Urban Land Institute-Northern New Jersey.

MONTCLAIR, NJ – Urban Land Institute-Northern New Jersey (ULI-NNJ) has awarded The Montclarion at Bay Street Station a 2018 Excellence Award in recognition of the responsible development of the five-story upscale rental building located in downtown Montclair, N.J.

The honor was presented to developer Richard Polton during ULI-NNJ’s annual award ceremony on November 8^th at the Westmont Country Club in Woodland Park, N.J.   The ULI-NNJ Excellence Awards salute high caliber projects and people within the real estate industry for outstanding and transformational land use, best practices and creative visioning. The Montclarion at Bay Street Station was cited as “Small Deal of the Year.”

Value Asset Management (VAM), the exclusive leasing and management agent for The Montclarion at Bay Street Station, provided advisory services during the project’s construction.

Completed in 2017, The Montclarion at Bay Street Station was designed and built following the highest standards of sustainable development and to significantly benefit the community-at large on the eastern border of downtown Montclair.  Located at 125 Bloomfield Street, the LEED Silver-certified building offers a mix of 40 one- and two-bedroom luxury apartments and ground floor retail space, some of which is home to Studio Montclair, a local non-profit organization that hosts exhibits of professional and emerging artists.

“It’s an honor to receive this award which signifies The Montclarion has achieved its goal as an environmentally-responsible development which enhanced thelivability and quality of life in downtown Montclair,” Mr. Polton said.  “As with any project of this complexity, it’s a group effort and I want to thank my entire team. I also want to acknowledge the support and cooperation from the Township of Montclair.  Their leadership and vision cleared the path for us to introduce a development that reflects the higher values of the community – thoughtful design; lively streetscapes; inclusion and accessibility.”

Designed by Sionas Architecture, the brick and glass building blends perfectly with Montclair’s well-known chic and urban environment. Contemporary, high-end design is extended throughout its interior spaces with a dramatic two-story lobby, bike racks, rooftop patio, exercise room and business center/lounge.  There’s also an enclosed two-story garage.  The Montclarion at Bay Street Station followed in the footsteps of The Montclarion, a 56-unit rental building originally built in 1985 and recently upgraded.

“When conceptualizing The Montclarion at Bay Street Station, we wanted to create an eco-friendly properties that contributed to downtown Montclair by adding shops and services, along with a new customer base for nearby retailers,” Mr. Polton continues.  “To accomplish this, we not only used modern green building practices and materials, we also took full advantage of a pedestrian-friendly location New Jersey Transit’s Bay Street train station which dramatically reduced dependence on automobiles for residents and encouraged them to shop locally.

Value Asset Management fully executed the leasing program at The Montclarion in short order, validating the desire for an eclectic new rental community near the Bay Street train station connecting to Secaucus Junction, Newark, Hoboken and Penn Station in New York City.  There’s also New Jersey Transit Busses available right outside the complex.

VAM, a full-service division of Clifton, N.J.-based Value Companies, provides management capabilities and customized asset solutions to third-party real estate investment and property owner clients.  The Montclarion at Bay Street Station is one of many assignments the company has in northern New Jersey.   VAM has a well-respected track record and proven ability to market ground up Value Asset Management offers a “hands on” approach, staffing communities with the kind of multifamily professionals, leasing agents and maintenance personnel that have been instrumental in crafting Value’s sterling reputation for customer service and management efficiency.

As its corporate name suggests, Value Asset Management also, but not exclusively, specializes in value-add multifamily investments; properties where there are opportunities to redevelop, reposition, or generally improve the fixed assets, curb appeal, resident relations, maintenance operations and other programs that make improving real estate an exercise in community building and value creation.

Another added bonus is Value’s unique skill set that comes from developing, owning and managing a variety of properties, including large-scale suburban and urban sites and low-and mid-rise buildings.

Value Companies currently owns and manages a portfolio of 3,226 residential units across fifteen communities located throughout New Jersey and New York.  The firm has an outstanding track record in property management since 1952; and its proven experience and passion for excellence have established the company as one of the Northeast’s leading real estate developers, owners and managers.

For more information on Value Companies’ third party property management services, please contact the company headquarters at 973-473-2800 or visitwww.valuecompanies.com.

About Value Companies

Value Companies, founded in 1952, is a leading real estate development, investment and management company.  Across its development division, Value Companies has embarked in new apartment developments and investments in strategic suburban and urban locations throughout the country.  Value’s development success is directly tied to its steadfast commitment and expertise in multifamily housing, and its ability to introduce new housing products that address consumer and community needs.

Value’s residential properties are built and managed by a highly-skilled, in-house management team of more than 80 industry professionals which oversee all aspects of Value’s communities, including construction, leasing, maintenance, property management and administration.  Value’s third-party management business, Value Asset Management (VAM), provides full-service management capabilities and customized asset solutions to a growing list of third-party real estate investment and property owner clients.  Value Companies also received numerous industry awards for its various properties as well as being a 4-time recipient of the New Jersey Apartment Association Management Company of the Year award.

VALUE ASSET MANAGEMENT RETAINED TO OVERSEE MANAGEMENT OF 100-UNIT RENTAL COMMUNITY IN BRIDGEWATER, NJ

CLIFTON, NJ – Value Asset Management (VAM), a full-service division of the Clifton, N.J.-based Value Companies, Inc., has been retained to oversee the leasing and management of a 100-unit rental community in Somerset County’s Bridgewater Township.

The new assignment is indicative of the company’s growing reputation as an industry leader in the operation of a broad range of apartment assets in the New Jersey metro rental market.  The ten-acre property — formerly called Woodmont Square at Bridgewater and newly renamed Bridgewater Square — was recently acquired by its owner who immediately called on VAM for its expertise in the management, leasing and marketing of boutique and mid-sized communities.

“Bridgewater Square is another example of where Value Companies’ award-winning team of professionals can quickly step in to assist a property owner in the day-to-day management of its assets,” says Jack Linefsky, Vice President of Property Management for Value Companies.

“In the case of Bridgewater Square, it was purchased by a private real estate investor who was seeking a full service company with a strong track record for providing efficient and effective operations, a high level of customer service and satisfaction and an increased leasing velocity and resident retention.  VAM brings the extensive experience of managing a portfolio of more than 3,000 apartment homes across all rental product types and sizes.  We’re excited to add Brightwater Square to our community roster. ”

11th ANNUAL “PINK IS THE NEW GREEN” GOLF CLASSIC RAISES $650,000 FOR CURE BREAST CANCER FOUNDATION

CLIFTON, N.J. – The Cure Breast Cancer Foundation’s (CBCF) 11^th annual “Pink is the New Green®” Golf Classic once again exceeded it expectations with an impressive $650,000 in funds raised to support breast cancer research efforts under the direction of Dr. Larry Norton, Senior Vice President, Office of the President and the Medical Director of the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center.

Held yearly in June at the Mountain Ridge Country Club in West Caldwell, N.J., the golf outing is continually one of the most successful fundraising efforts of CBCF.  116 golfers participated in the 2018 Classic, which also featured an exciting $18,000 Chip Off and raffle drawing for a brand new Ford Mustang convertible.

The festivities concluded with a reception dinner where two hundred guests were addressed by Dr. Larry Norton, the foundation’s scientific advisor, and breast cancer expert Dr. Elizabeth Comen (also from MSKCC).  Dr. Philip Paty, a surgical oncologist at MSKCC with special training in cancers of the colon, also spoke to attendees.

“This year’s golf classic was one of the most prosperous on record thanks to the large number of participants, and the tremendous generosity of our donors, dedicated business partners, volunteers and community leaders,” said Andrew B. Abramson, Treasurer and Co-Founder of CBCF, a non-profit 501 (c) 3 organization. “The outing is unquestionably our keystone event and the perfect springboard to our fundraising efforts during the October Breast Cancer Awareness month.”

CBCF’s schedule of fall events includes the annual Valley Goes Pink walk to be held on October 13^th at Valley National Bank located at 1460 Valley Road in Wayne, N.J. and the 3^rd annual Shootout Breast Cancer Fall Fun Clay Target Shoot on October 6^th at the North Jersey Clay Target Club in Fairfield, N.J.

Since its inception in December 2007, CBCF has raised an excess of $7 Million through events such as the annual Golf Classic, walk-a-thons, fashion shows and other fundraising activities. CBCF donates 100% of its net fundraising proceeds to support the groundbreaking research of Dr. Larry Norton and colleagues at the Memorial Sloan-Kettering Cancer Center in addition to other national and international cancer research centers initially on the growth and spreading of breast cancer cells, also known as the Self-Seeding Theory and now on the new ideas and discoveries as a direct result of this revolutionary idea. CBCF’s research focuses on improving the understanding of not only breast cancer, but also other cancers.

Dr. Norton is a Senior Vice President in the Office of the President of  the Memorial Sloan-Kettering Cancer Center and the Medical Director of the Evelyn H. Lauder Breast Center and is leading the fight against breast cancer with his trailblazing work, and has discovered that cancer cell mobility and the interactions between the cancer cell and its microscopic environment are the key pathways to understanding and eventually eradicating breast cancer.

For more information on CBCF, please call (973) 471-CBCF (2223), e-mail info@curebreastcancerfoundation.org or visit www.curebreastcancerfoundation.org.

About Cure Breast Cancer Foundation

The Cure Breast Cancer Foundation (CBCF) is a Clifton, N.J. – based not-for-profit 501(c) 3 charity devoted to fund research on the growth and spreading of breast cancer cells, also known as the Self-Seeding Theory and now on the new ideas and discoveries as a direct result of this revolutionary idea at the Memorial Sloan-Kettering Cancer Center in Manhattan and other national and international cancer research facilities under the direction of Dr. Larry Norton, who serves as the Foundation’s Scientific Advisor.  The Founder and President is Carly Abramson.  Her father, Andrew B. Abramson, is Treasurer.